Voice Exploration:
Camp Gladiator

Two CEOs are better than one.

Especially when it comes to writing in each executive’s voice. One is the face of the brand and presents herself as an in-your-face, spunky coach; the other has the air of an inspiring, reserved figurehead.

For each of these examples, our goals were the same - motivate and inspire customers from the perspective of one of the CEOs. While they both have similar motivational objectives, you’ll notice my ability give each personality a distinct voice.

Copywriting: Sarah Flores (me)
Art direction and design: Lauren Moore, Julia Eagleburger