eCommerce: CG Gear

The year was 2020.

Online shopping was at an all-time high, and Camp Gladiator’s online retail segment experienced record growth.

As we moved into the holiday season, our team knew it was crucial to capitalize on online shopping momentum with desirable, unique gifts and competitive sales offers. However, certain business rules and restrictions also limit how our offers can stack up to other brands.

The challenge was to create micro-campaigns that were timely and eye-catching, while succinctly explaining our offers and exclusions.

Through a Black Friday/Cyber Monday push, as well as a more content-driven holiday push that followed, we were able to bring in the highest grossing quarter of apparel sales, even during a year of economic instability and challenges for the fitness industry.

Copywriting: Sarah Flores (me)
Art direction and design: Lauren Moore, Julia Eagleburger