Content: Whataburger

Story time.

In 2017, Whataburger launched its “digital newsroom” - a hub for all news and content about the beloved burger brand. As a member of the Apron content team, I consulted and developed numerous stories for the newsroom.

The goal was to engage customers on social media and to secure high-value media coverage; we were successful on both fronts.

Content writing: Sarah Flores (me)