Content Program: Envisionaries

What if you could be a fly on the wall for some of the greatest marketers in our industry?

That’s the question I kept in mind as I embarked on creating the first branded podcast for Postclick, an enterprise landing page software company. In the months that followed, I led the charge for conceptualizing, branding and developing the structure for the show, which came to be called Envisionaries. Once we had an idea, I moved on to coordinating and booking guests, recording episodes and managing freelance partners. Now, we’re in the final stages of building our launch campaign and creative assets.

Along the way, I have been humbled to speak with marketers who have worked with the likes of Bono and Bobbi Brown, and leaders who make marketing more accessible than ever before. I’ve never been a part of a project that has brought so many aspects of my background together—from PR to radio to, of course, copywriting. It’s been a wild ride.

Production, copywriting, strategy: Sarah Flores (me)
Design: Alex Haro
Creative Direction: Hunter Sunrise, Marico Fayre